Category: #makeheritagefun

What started as a task for our student interns in 2014, is now a global campaign to motivate people to engage with heritage. This�series of events is a distributed social media campaign�occurring simultaneously at cities around the world to draw attention to heritage�- and yet another way for laypersons to engage with�heritage. Experiences from across the world will be collated and amplified through�social media using the hashtag #makeheritagefun.

The prime goal of a #makeheritagefun event is to draw attention to�heritage, by creating both online buzz and offline conversations. The�events are intended to bring together people interested in heritage�and start these conversations.

The first #makeheritagefun , started in June 2015, was organized almost�simultaneously in 11 cities in Asia and Europe. Since then, it has grown profoundly�and�sees more than 100 cities across 5 continents participate.

GoUNESCO acts as a�catalyst and offers centralised support including registrations and promotion, but the events themselves are planned and managed by volunteers in these cities. These volunteers can be anyone – in the past, we have seen students, travel bloggers, heritage organizations, even World Heritage Site managers organize events. The key�aspect to note is that we do not impose�our thoughts – heritage and its interpretation is left entirely to the organizers.

It is our hope that this idea spreads further and encourages�everyone to think of heritage in a positive light.